e-Business Implementing Strategies

Learning Outcomes

  • describe the critical factors that need addressing in implementing an e-business strategy;
  • understand and apply the concept of Business Process Re-engineering;
  • analyse the detailed impact that an e-business strategy may have upon an entire organisation;
  • identify the use of e-business in brand awareness;
  • integrate on-line and off-line strategies in brand awareness;
  • increase market share through e-business;